Keyword Research Tutorial Using Google Keyword Planner

Keyword Research Tutorial Using Google Keyword Planner

This time I will discuss Keyword Research Using Google Keyword Planner. Maybe for some people, the Google Keyword Planner is a tool that is foreign or never knew that this tool exists. As the largest search engine in the world, Google provides free tools to assist advertisers in researching keywords.

Keyword research is useful so that our website is more optimally found by the Google search engine. By doing keyword research we can measure how much potential traffic from the Google search engine that we will get based on a series of keywords that we will optimize.

The following are the steps that need to be taken in order to use the Google Keyword Planner:

• Register for an AdWords account Here
• Enter the email and website you want to register

• Under the words, We'll help you sign up blah blah blah, select skip the setup guide. Then it will appear like this. Select your country and the time zone according to each place, currency select. Then click Save & continue. Exp Indonesia

• After that usually asked to enter Gmail email and password. Please enter
• After successfully logging in, we will go into an Adwords account like this

• After that, select the image in the red box, it says planning, select the keyword planner

• Once clicked it will come out like this

• I will test to give an example, for example, I want to research keywords brain vitamins. After typing the keywords, you can immediately click the blue button "get started"

• After we click, Google will process and results like this will come out

From this data we can see keywords related to brain vitamins, 1-10k is the average estimated search per month with a high level of competition. We recommend that for beginners we choose keywords at a medium / low level of competition and search around 1500 per month. 

The keywords will be divided into 3 categories, there are buying keywords, informational keywords, and comparison keywords. Later this is our grouping manually in Microsoft Excel. Oh yes, we can download the results of the research we got earlier. Just click Download keyword ideas.

Discuss Informational Keywords On Google Keyword Planner

Picture by www.jetorbit.com

Example for informational keywords: Specifications Asus ROG GTX 1050. People who search for these keywords usually just want to know about detailed information, not necessarily want to buy.

Example for buying keywords: Cheap Asus laptop prices under 5 million, Selling Cheap Asus Laptops Can Credit Without a Credit Card.

People who search for these keywords usually have the desire to buy because they are looking for a certain price range. Example for keyword comparison: Asus vs Lenovo laptops

People who are looking for this keyword want to compare between Asus and Lenovo, maybe they want to buy it by understanding its advantages and disadvantages before deciding to buy or just looking for information.

Now depending on the purpose of your keyword research, is it aimed to sell goods, or do you want to find traffic by presenting interesting information? For example, online stores can focus on using buying keywords to write articles. You can also mix informational keyword/keyword comparisons by inserting a link where to buy at the end of the article.

That's the Keyword Research tutorial using the Google Keyword Planner. If this article is useful, please help share and comment 🙂

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